The Irvana Announcement Method

Understanding our approach to ASX communications and how we craft them for maximum investor impact.

What We Mean by ASX Announcements

An ASX announcement is a concise, investor-focused document (typically 1-2 pages) that highlights specific business developments and company updates. It's the primary vehicle for communicating material information to the investment community in a clear, compelling way.

What We Include vs What We Don't

What We Include

Every announcement should answer the fundamental investor question: "What does this mean for the company and my investment?" We craft announcements that focus on the strategic significance, financial implications, and future outlook rather than operational details.

Our announcements emphasise the most material points upfront, using clear headings, bullet points, and structured information that busy investors can quickly digest. We position developments within the broader market and competitive landscape, helping investors understand not just what happened, but why it's significant for the company's trajectory.

What We Don't Include

Standard Template Content: We understand the importance of the standard "about the company" section, but assume it is already included in your existing announcement template. Therefore, we focus purely on the new content that communicates your latest developments.

Technical and Compliance Elements Technical disclaimers, competent person statements, and detailed data tables remain your responsibility. They are best handled by your technical and financial teams, who have the expertise and authority to ensure accuracy and compliance. Comprehensive drill results, assay tables, financial breakdowns, and technical specifications should be prepared by the appropriate specialists and included as appendices to support the main narrative.

Your Ongoing Responsibilities: You remain responsible for the accuracy of all facts and figures, the final compliance review, decisions regarding what to disclose, and submitting the announcement to the ASX. We don't create or verify underlying business information, provide legal advice, make disclosure decisions, or replace your management team's final review.

Our Clear Role: We craft investor-focused highlights that tell the story of what these developments mean for your company's strategic position and investment case.

Our Proprietary Drafting Framework

Strategic Communication Structure

We've developed a proprietary drafting framework that systematically structures every announcement to maximise investor engagement and strategic impact. This framework guides our writing process across key dimensions that matter most to investors and market perception.

Strategic Message Alignment

We begin every announcement by anchoring the content to your company's core narrative and investment case. This ensures consistent messaging that builds familiarity and reinforces your strategic positioning with the investment community over time.

Clarity-First Writing

Our drafting process prioritises clear, accessible language that serves both sophisticated institutional investors and retail shareholders. We translate complex business developments into compelling narratives that retain technical accuracy and strategic significance.

Stakeholder-Centric Structure

Each announcement is structured to address the specific interests of your diverse audience, providing financial implications for analysts, strategic context for retail investors, and forward-looking insights for fund managers evaluating long-term potential.

Consistent Voice Development

We maintain your established communication tone while optimising for maximum impact. Every paragraph is crafted to reinforce your company's image and strategic credibility in the market.

Competitive Differentiation

Our framework includes specific techniques for positioning your developments within the broader market context, helping investors understand not just what you've achieved but why it matters relative to peers and industry trends.

Why This Approach Works

Market Perception

Announcements that clearly articulate value and significance help maintain or improve market perception. Poor communication can undermine even positive developments, while well-crafted announcements demonstrate strong management communication skills and strategic thinking—qualities investors value highly.

Time and Efficiency

Fund managers, analysts, and institutional investors process dozens of announcements daily. Clear, concise communication that gets to the point quickly demonstrates respect for their time and professionalism in your approach. Well-crafted announcements also reduce follow-up queries, saving time for both parties.

Media and Market Coverage

Journalists and analysts often use announcement content as source material. Clear, compelling announcements increase the likelihood of positive coverage and accurate interpretation of your news, while consistent communication builds stronger relationships with the investment community.

Our Commitment

This systematic drafting approach ensures every announcement we create has been optimised to drive investor engagement, build market confidence, and support your strategic communication objectives. We believe that clear, strategic communication builds stronger relationships with the investment community and ultimately supports better market performance for our clients.

BY KATAMA

Irvana combines human expertise with proprietary artificial intelligence to transform how ASX-listed companies communicate with the market. Founded by investor relations specialists with decades of combined experience, we understand the challenges faced by small to mid-cap companies in producing impactful, strategic and timely communications. Learn more about us